GE Healthymagination
Live Video in Banner | Interactive | Social

Challenge

How do you reach busy executives, investors, and healthcare decision-makers with news of a $6B healthcare investment — when getting them to a branded website is nearly impossible?

Solution

An Industry First: Live Video in the Banner.

We brought the message to them. For the first time, GE CEO Jeff Immelt’s live broadcast streamed directly inside expandable banner ads across CNN Money, Bloomberg, Forbes, BBC, and WebMD. Viewers could comment in real time, turning a corporate announcement into a two-way conversation — day-parted to hit decision-makers during business hours.

Results:

Over 7M minutes of total viewing time.
Over 437,000 views.
Over 4,000 comments submitted in the live player unit.
Over 212,000 viewed 2 or more minutes.
Over 63,000 viewers watched for 5 minutes or more.