Michael leads with outcomes.

For over 20 years, he has built brand and performance marketing that moves people to act — and moves the needle on the metrics that matter. As an Executive Creative Director and writer, he brings a rare combination of creative vision and direct-response discipline, translating complex products and regulated categories into clear, behavior-changing narratives that drive measurable growth.

His work has delivered results at scale — across financial services, healthcare, technology, and consumer brands — through integrated campaigns spanning digital, email, direct mail, paid media, video, and out-of-home.

He believes the best creative doesn't just tell a story. It changes behavior. That belief has shaped his approach across Fortune 100 brands, agency environments, and in-house teams — and it drives his ongoing integration of AI-powered tools into creative strategy, production, and personalization.

Michael is known for building high-performing teams, coaching talent, and delivering senior-level creative leadership that earns trust in complex, fast-moving environments.

He doesn't just define what's possible. He delivers it.

RESULTS

$1B+ in new deposits | HSBC Direct (9 months ahead of schedule)

23M+ customers acquired | AT&T Wireless (Cingular)

25% YOY growth | AXIS Capital Creative Center of Excellence

7M+ minutes of user engagement | GE Healthymagination

1M+ YouTube views | Heineken DraughtKeg global launch

Best RLX sales quarter in 13 years | Acura "The Pitch" video series

AWARDS
Cannes Lion, Clio, One Show, International Andy Awards, Ad Tech Best of Show, Shorty, FWA, W3, Telly, Healthcare Ad Awards, Healthcare Digital Marketing Awards — with coverage in The Wall Street Journal, The New York Times, Ad Age, and Adweek.